Business Intelligence and the search for actionale insights
One of the main intentions of Business intelligence is to find new information about your business to support decisions and to find areas where course corrections may be necessary. Many insights that can come from BI-Tools may be the result of the first Plan-Do-Act-Check cycle (http://en.wikipedia.org/wiki/PDCA) but just the beginning of the second cycle where the results should be transferred into actions. Let’s imagine that your BI-Software shows that a certain product category is losing traction in some regions. In this case the right action of course depends on the specific situation: a new innovative product may be necessary, more marketing may be the key or the entire product category could be in need of replacement by a substitute.
NAVBI’s intention is to close the gap between providing information about the business and to deliver directly actionable insights. One example of this approach is the feature “NAV Segmentation” that is part of our BI-Toolset. In NAVBI it is possible to create marketing segments in NAV based on the results of the business discovery report. Do you for example want to start a certain marketing campaign for those customers that have generated strong revenue in the past whereas they had low sales this year? Just slice and dice your customers in NAVBI and use the result to create a marketing segment in NAV to drive a mail merge from the NAV-Segment. Do you want to send invitations to all customers that have bought a certain product but that are not buying after-sales services or complimentary products? Use NAVBI to find customers that you want to add to your segment – just select those and use the function “create NAV customer segment” in NAVBI:
Choose a name for the segment:
…and the selected customers will be added to your segment in NAV: